Tonernews.com, August 12, 2003. USA
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HP: a $300 Million Consumer Product Push | |||
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| For Hewlett-Packard Co., one “Big Bang” apparently wasn’t enough. Now, the computer maker wants consumers to “Enjoy More.”
The Computer and printer maker on Monday unveiled a slew of new, digital gizmos — 158 in all — on which it will spend $300 million in a fall marketing campaign aimed at boosting consumer sales during the back-to-school period and following on last year’s successful “Big Bang” fall promotion.
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